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About us

Outside was never the answer.

Who we are

Born
inside.

Still inside. Just smarter. 

Inside was the founding conviction — that marketing built from in-house is fundamentally better than marketing built at arm's length. Better decisions. Better work. Faster execution. Less friction.

That belief held for over 20 years.
With AI, it's become undeniable.

When intelligence is built inside your world — not bolted on from outside — it doesn't just execute. It learns your brand. Compounds your knowledge. Stays accountable to your business, not a supplier contract.

As the #1 AI Inside solution, we design, build, and run marketing organizations where your brand code drives every decision. Your people focus on judgment, creativity, and strategy. AI handles execution at speed and scale.

Over 20 years inside. That's what being one step ahead looks like.

 

The Brandtech Group

The partner built for what's next.

The #1 AI marketing company.

We understand brand better than any consultant. We build proprietary AI better than any holding company. And unlike both — we put it all inside your world.

Part of The Brandtech Group — a partner built as an AI-native enterprise, one step ahead of tech, culture, and craft since 2015. With the world's best talent practitioners, the world's best AI technology, and a proven track record of delivering the best marketing outcomes.

Because technology alone doesn't transform. Technology, people, and intelligence do — in equal measure — to go faster, with confidence.

 

Frame 51

Leadership team

Human 
elevators.

The best creative expression of AI needs the best talent to architect, optimize, and refine.
That talent lives and thrives within Brandtech.

Meet the senior leadership team keeping the world's biggest brands one step ahead.

Angela Tangas

Angela Tangas

Global Oliver CEO and Brandtech Chief Strategy Officer

Kristi VandenBosch

Kristi VandenBosch

Chief Executive Officer North America

Ellipse 18

Francesco Surace

Global Chief Financial Officer (IIG)

Edward Howarth

Luis Constantino

CEO & CCO

Angela Tangas

Angela Tangas

Global Oliver CEO and Brandtech Chief Strategy Officer

Angela Tangas

Angela Tangas

Global Oliver CEO and Brandtech Chief Strategy Officer

Leadership team

Human
elevators.

The best marketing transformation through AI needs the best creative talent. That
talent lives and thrives within The Brandtech Group.

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Angela Tangas

 Global Oliver CEO and Brandtech Chief Strategy officer 

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Kristi VandenBosch

Chief Executive Officer North America

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Francesco Surace

Global Oliver CEO and Brandtech Chief Strategy Officer

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Edward Howarth

Brandtech Client Partner UK & EMEA

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Amina Foalrin

Chief Executive Officer, UK Group

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Rodrigo Sobral

Global Chief Creative Officer

INDUSTRY FIRST

Responsible by design. not by default.

Staying one step ahead means more than marketing performance. It means building an industry worth being part of — ethically, sustainably, and transparently.

For our people, our clients, and the world beyond our work.

Charity

Co-founded by David Jones in 2009, One Young World is the world's largest youth leadership organization — and The Brandtech Group is its Gen AI Partner.

Sustainability

The first marketing group to publish a Gen AI sustainability study — measuring and reducing our environmental impact, setting the standard.

Transparency

We hold ourselves to the highest standards — across privacy, diversity, environmental impact, and responsible AI governance. Open, safe, and transparent.

Ready to be
one step ahead?

The brands that win and the people that thrive know the future of growth is all in the how.  Whatever your ambition — let's get there together.