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About us

Outside was
never the answer.

Who we are

Born
inside.

Still inside. Just smarter. 

Inside was the founding conviction — that marketing built in-house is fundamentally better than marketing built at arm's length. Better decisions. Better work. Faster execution. Less friction.

That belief held for over 20 years. With AI, it's become undeniable.

When intelligence is built inside your world, it doesn't just execute. It learns your brand. Compounds your knowledge. Stays accountable to your business, not a supplier contract.

As the #1 AI Inside solution, we design, build, and run marketing organizations where your brand code drives every decision. Your people focus on judgment, creativity, and strategy. AI handles execution at speed and scale.

Here's the how

The Brandtech Group

The #1 AI marketing group.

One step ahead.

We understand brand better than any consultant. We build proprietary AI better than any holding company. And unlike both — we put it all inside your world.

OLIVER is part of The Brandtech Group — founded in 2015 as an AI-native enterprise, when that was a conviction, not a category. Today, the group is the world's leading generative AI marketing company — spanning performance marketing, AI content generation, creator economy, data science, strategic consulting, e-commerce, and beyond.

Not a legacy holdco retrofitting AI. Built AI-native from day one.

Meet the group
Frame 51

Leadership team

Human 
elevators.

Great marketing has always been a craft.
The instinct to know when something's right.
The conviction to push until it is.
The wisdom to know the difference.

AI doesn't replace that. In the right hands, it elevates it.

Meet the senior leadership team bringing craft, conviction, and OLIVER's AI Inside model to the world's most ambitious brands.

 

Angela Tangas

Angela Tangas

Global Oliver CEO and Brandtech Chief Strategy Officer

Kristi VandenBosch

Kristi VandenBosch

Chief Executive Officer North America

Ellipse 18

Francesco Surace

Global Chief Financial Officer (IIG)

Edward Howarth

Luis Constantino

CEO & CCO

Angela Tangas

Angela Tangas

Global Oliver CEO and Brandtech Chief Strategy Officer

Angela Tangas

Angela Tangas

Global Oliver CEO and Brandtech Chief Strategy Officer

Leadership team

Human
elevators.

The best marketing transformation through AI needs the best creative talent. That
talent lives and thrives within The Brandtech Group.

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Angela Tangas

 Global Oliver CEO and Brandtech Chief Strategy officer 

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Kristi VandenBosch

Chief Executive Officer North America

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Francesco Surace

Global Oliver CEO and Brandtech Chief Strategy Officer

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Edward Howarth

Brandtech Client Partner UK & EMEA

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Amina Foalrin

Chief Executive Officer, UK Group

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Rodrigo Sobral

Global Chief Creative Officer

INDUSTRY FIRST

Responsible by design.
Not by default.

The marketing industry we want to work in doesn't fully exist yet. So we're creating it.

That means setting standards before they're mandated — on AI governance, environmental impact, diversity, and transparency. Not waiting for the industry to catch up. Going first, so others can follow.

 

Impact

Charity

Co-founded by David Jones in 2009, One Young World is the world's largest youth leadership organization — and The Brandtech Group is its Gen AI Partner.

One Young World

Sustainability

The first marketing group to publish a Gen AI sustainability study — measuring and reducing our environmental impact, setting the standard.

Carbon Calculator

Transparency

We hold ourselves to the highest standards — across privacy, diversity, environmental impact, and responsible AI governance. Open, safe, and transparent.

Policies

Transformation starts today.

The system, the talent, and the technology are ready when you are. Whether you want to build it from the inside — or be part of the team that does.

Contact us Careers